Editorial — From the Bar
Long-form analysis of US sports broadcasting — NFL Sunday Ticket move to YouTube TV, Champions League US split, MLS Apple TV+ deal, NBA League Pass tiers.
The editorial section is where we write about the business of US sports broadcasting. Not “best streaming services 2025” listicles, not affiliate spreads. We track the rights deals, the streaming experiments, and the slow death of the cable bundle.
We don’t take broadcaster money and we don’t run ads on this section. The pieces below take the long view — what changed, why it changed, where it’s going next.
- Champions League Tuesday and Wednesday — The US Bar's Midweek Habit
Paramount+ exclusive Champions League runs every Tuesday and Wednesday afternoon Eastern. The bar audience that built around Premier League Saturdays now stays through midweek for the Champions League nightcap.
- Friday Night Baseball on Apple TV+ — Three Years In, the Quiet Win
Apple TV+ Friday Night Baseball runs every Friday through the MLB regular season. Three years into the deal, the doubleheader's become the underrated bar slot for late-spring Friday evenings.
- NBA League Pass Tiers in 2026 — Which Plan Actually Makes Sense
League Pass standard, League Pass Premium, and the single-team subscriptions. The 2025-26 NBA rights shift changed which package is worth your money. Full breakdown.
- NFL Sunday Ticket on YouTube TV — Two Years In, the Verdict
Google paid $2 billion a year for NFL Sunday Ticket. After two seasons on YouTube TV, the package is cheaper, the multi-view is the killer feature, and the audience has migrated. The full bar-side review.
- Premier League USA — How the 7am Eastern Slot Built a Generation of Fans
Premier League US viewership has tripled since 2013. The Saturday morning kick-off, NBC's coverage, and the bar audience that built around Liverpool, City, and Arsenal — the editorial deep-dive on the league's American rise.