Peacock is NBCUniversal’s catch-all streaming venue — the spot where Sunday Night Football lives alongside Premier League exclusives, Big Ten football, and the rotating NFL Wild Card playoff window. It went paid-only in 2023; the free tier is gone, but the price held at $7.99/month with ads, $13.99 ad-free.
What Peacock carries
- Premier League — 175 matches per season exclusive to Peacock (the rest stay on USA Network/NBC). The Saturday morning slate is heavy.
- Sunday Night Football — simulcast with NBC; Peacock has the streaming exclusivity for SNF.
- NFL Wild Card — at least one Wild Card game per playoff round is streaming-exclusive on Peacock.
- Big Ten football — selected non-CBS games.
- Golf majors — Open Championship, Ryder Cup overflow content.
- Olympics — full coverage when in NBC’s cycle.
Pricing
- Premium (with ads) — $7.99/month or $79.99/year
- Premium Plus (ad-free) — $13.99/month or $139.99/year. Includes some content download.
The Premium Plus tier doesn’t unlock additional sports — it’s identical content with ads removed and offline support.
Compared to ESPN+, Apple TV+, Paramount+
Peacock’s sports angle is strongest on Premier League (175 exclusive matches is roughly half the season). ESPN+ has more daily sports volume but no live Premier League US rights. Apple TV+ has MLS exclusively. Paramount+ has Champions League. Each leans on a different rights tier — most US sports households end up on at least two.
Bundle math
Peacock + Apple TV+ + ESPN+ covers the core US football streaming need at roughly $30/month combined (with ads). Adding Paramount+ for Champions League pushes it to $42. Cable’s old NFL Sunday Ticket bundle was a single $360-ish price; the streaming era has unbundled but raised the entry price for fans wanting full coverage.