Apple TV is the newest serious player in US sports streaming, and the buy-in has been bigger than most of the cable incumbents predicted. MLS Season Pass — the Apple-exclusive streaming package for every Major League Soccer match through 2032 — pulled the US soccer audience into Apple’s ecosystem when the deal launched in 2023. Friday Night Baseball (the weekly MLB doubleheader on Apple TV+) added a second sport in 2022. Both deals signed for ten years, both built around the streamer’s bet that live sports drive subscriber retention better than any film or TV release.
The Apple TV+ subscription is $9.99 a month standalone, or bundled in Apple One ($19.95-$37.95 a month depending on tier). MLS Season Pass is a separate $14.99 a month or $99 a season add-on, with Apple TV+ subscribers getting it for $79 a season. The pricing has been volatile — the 2023 launch was $14.99 a month, the 2024 season raised it slightly, the 2025 season standardised at $99 a season. The Friday Night Baseball doubleheader is included in the standard Apple TV+ subscription with no extra fee.
What Apple TV broadcasts in the US
MLS Season Pass — Every regular season match, every playoff match, the MLS Cup final, and the Leagues Cup with Liga MX. Available globally, not just in the US, which is unusual — most US sports rights are geo-restricted to the United States. The Spanish-language commentary on every match is part of the package, with the broadcast available in English, Spanish, and (for select matches) French.
Friday Night Baseball — Weekly doubleheader of MLB regular season games, every Friday night through the season. Two matchups, one early and one late. Through 2028 under the most recent deal extension. Free with Apple TV+ subscription.
MLS Cup, Leagues Cup, US Open Cup — All on Apple TV via MLS Season Pass. The US Open Cup specifically requires the Season Pass tier, not the standard Apple TV+ subscription.
Major League Soccer Next Pro (the second division) — Apple TV+ via MLS Season Pass.
Pre-season friendlies (MLS clubs) — MLS Season Pass.
MLB Sunday Night Baseball (Apple-exclusive variant) — Speculated for the 2026 season but not confirmed. Apple has bid on additional MLB packages every offseason.
What MLS Season Pass actually delivers
Every MLS regular season match streams in HDR with up to 4K resolution where available. Multi-language audio. Pre-match and post-match shows produced by Apple’s in-house production team based in Los Angeles. The host broadcast is a uniform Apple-produced feed, not the local market RSN. That’s the major shift from MLS’s pre-Apple cable era — every match has the same broadcast quality regardless of which club hosts.
The blackout structure is open. No local market blackouts on MLS Season Pass — if the Inter Miami match is on, it’s on for every Apple TV viewer regardless of whether you’re in Miami, Madrid, or Manchester. That’s the global rights deal at work; Apple paid $250 million a year for ten years partly because the geography is borderless.
What Apple TV doesn’t carry
Premier League (Peacock), Champions League (Paramount+), La Liga (ESPN+), Bundesliga (ESPN+), Serie A (Paramount+), NFL Sunday Ticket (YouTube TV), Thursday Night Football (Amazon Prime), MNF (ESPN), NBA national rights (split across ESPN, NBC, Amazon), NHL (ESPN, TNT), College Football Playoff (ESPN). The full sports footprint is MLS plus Friday Night Baseball, with neither package overlapping any other major league.
What it costs
Apple TV+ standalone is $9.99 a month or $99 a year. MLS Season Pass is $99 a season for non-subscribers, $79 a season for Apple TV+ subscribers, $14.99 a month month-by-month. Apple One bundle starts at $19.95 a month for Apple TV+ plus other Apple services. Friday Night Baseball is included with the standard Apple TV+ subscription at no extra fee.
For an MLS fan: $79 a season plus Apple TV+ at $9.99 a month works out to roughly $130 a year for full MLS plus the streamer’s content library plus Friday Night Baseball.
Frequently asked questions
How do I watch every MLS match in the US? MLS Season Pass on Apple TV. $99 a season standalone, $79 for Apple TV+ subscribers. Every match, no blackouts, available globally.
Is Friday Night Baseball free? Free with the standard Apple TV+ subscription. No separate fee. The doubleheader airs every Friday night during the MLB regular season.
Can I watch MLS without Apple TV? Limited. ESPN, FOX, and the local market RSNs carry handful of MLS matches under the league’s residual linear deal, ending fully 2025-26. After that, Apple TV is the only legal route to MLS coverage in the US.
Does Apple TV carry the World Cup? No. FOX (English) and Telemundo (Spanish) hold the FIFA World Cup US rights through 2026.
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